Global Brand Expertise,
Tailored for You.

Hi, I’m Michele B. Ross! With 15+ years leading marketing at Google, Forbes, and CBS, I’ve built strategies that educated tens of thousands of SMBs, enabled sales teams to close multi-million-dollar deals, and launched products that scaled globally. Today, I bring that expertise to businesses of all sizes—helping small businesses sharpen their marketing and grow, and partnering with mid-sized and larger companies as fractional marketing leadership to accelerate launches, refine positioning, and drive measurable results.

Partnership That Drives Impact

Whether you’re launching a new product, repositioning an existing one, or scaling your marketing engine, I bring strategic thinking and tactical know-how to move your goals forward.

I develop differentiated messaging, build foundational frameworks to support consistent product storytelling, and craft compelling value propositions that win customers.

Win Customers with Clear Messaging

I collaborate with owners and lean teams on go-to-market planning for new products, features, and updates, helping to define and prioritize target audiences.

Accelerate Launches

I lead content planning and campaign strategy across the funnel, creating thought leadership pieces, pitch decks, and landing pages, while developing scalable marketing assets like master decks and one-pagers.

Deliver Strategic Content

I build sales enablement tools and training materials that support internal product education, and equip teams with field-ready messaging and resources.

Enable Sales & Marketing Teams

Driving Results Through Strategic Execution.

  • I built and scaled the Google Ads customer education strategy, reaching 50K+ SMB marketers annually.

  • I led campaign strategy and execution for Skillshop, resulting in a 2x increase in enrollments and a 25% boost in returning customers.

  • Developed sales collateral for multi-million dollar pitches across verticals at CBS Interactive and Forbes, generating $60M in closed deals.

Reserve your complimentary consultation

Looking for a strategic marketing partner who can hit the ground running? Let’s talk. I’d love to learn more about your goals and how I can help bring them to life.

Book now

FAQs

  • We'll start with a free consultation to determine your marketing needs (and if we'll make great collaborators).

  • Pricing depends on the project’s scope and timeline. I offer flexible engagement models, including hourly, project-based, and retainer options, so we can find the right fit for your needs.

  • Project timelines depend on the scope and deliverables. I’ll include a sample timeline in every proposal for clarity.